Zone Fitness

Brand & Website

The health and leisure industry is a burgeoning market and yet good quality and affordable gym facilities are often hard to find. Zone Fitness decided to take the competition head on and provide a fitness centre that would fulfil these needs.

We were asked to create an immediate brand that evokes positivity and energy. We created a logo mark that gave them a symbol of intent for their brand. We then moved the brand forward through use of imagery and type that enhanced their ethos and clarified their services.

We supported the brand roll-out across newspaper advertorials, signage, websites, promotional materials and clothing.

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