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    Brand Identity

    InRyedale

    Working with Ryedale District Council we were commissioned to help them raise the profile of the five quintessentially Yorkshire market towns within Ryedale. The brand we developed we called 'InRyedale'. We developed the visual theme through use of colour, texture and imagery, enlivened and embodied the spirit of the region. Bringing to the forefront the very best of what the area offers, from arts and culture to outdoor activities and food.

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    A real exploration of Ryedale's culture and heritage, highlighting the independent and artisanal nature of both its commerce and production and the natural beauty and variety of engaging activities available.

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    Outcomes

    We explored many deliverables throughout the design process including digital marketing platforms and print materials. Online guides and printed leaflets were designed, to locate business and help visitors and locals to get the most from independent and artisanal establishments in the area. We also directed the visual style of photography, commissioning the very excellent Jason Ferdinado as photographer. jasonferdinando.com

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