- Brand Development
- Logos and Brand Graphics
- Illustration
- Brand Guidelines
GoFoodie creates new, at-home business owners that serve authentic home cooked takeaway food for people in their locality. An authentic and approachable identity emerged, drawing inspiration from the formation of the letters within the customised typeface and circular shapes related to home cooking such as pans and cooker hobs. Hand drawn illustrations were created to add to the feeling of warmth and ease of the business model.
Empowering and supporting people to create flexible food businesses with little hassle for personal fulfilment and practical purposes
Vision
For foodies who want new food experiences and authentic and healthy alternatives to standard takeaways
Customer positioning
